In the “I’m a woodworker” serie all the traces left during the working process witness the uniqueness of the object.
Each piece of furniture in the “I’m a Woodworker” series is unique.
During the manufacturing process, the woodworker uses a pencil to trace the marks that will serve as reminders in the subsequent phases, according to his personal method and style. Each mark has a particular meaning and translates the language of manual dexterity. All the traces left during the working process, such as small blade marks, glue or resin, are preserved, in order to witness the skill employed by the manufacturer, the uniqueness of the object, and the liveliness, personality and history of all our products.
The furniture also includes some standard components, which, unlike the custom parts, are well-finished and usually lacquered. The combination between the two types of structures makes the I’m a woodworker furniture smooth and elegant. Each piece is unique because the planks used to make it and the tree from which they were cut were unique. The care used in the processing of each piece and the working context are also unique, and so are the woodworker’s mood and the traces left.
Woodworkers are often visited by several different people: customers, suppliers, people needing a favor, friends passing by, etc. A lot of them are curious about what we do and why we use certain methods, or techniques.
Perhaps encouraged by our enthusiasm, they often ask detailed questions about what they see in the workshop. They are fascinated by our answers and they often show more interest in the furniture being manufactured, rather than in the finished items.
That is why we became so proud of our manual skills and decided to emphasize the manufacturing process, in order to share all the strength and humanity involved in it with our customers. We wanted to give our clients the opportunity to bring a piece of furniture full of evocative and expressive energy into their living environment.
The first samples of the series (which was called Handicraft pride at that time) convinced me that my effort was worthwhile.